So the idea has come together... Finally. I have decided to create a sportswear range for high street retailer RiverIsland for my final major project. I have been thinking long and hard about my concept and where there is a strong gap in the retail market. Two main gaps in the market for womenswear are; clothing for the sports conscious younger woman and on trend plus size clothing on the high street.
After alot of thought and deliberation I decided I was going to create a sports wear range focussing on strong trends for the larger woman. When you think of sportswear clothing on the high street you initially think, Adidas and Nike - which are the most trend driven brands. "Just because they're fashionable women doesn't mean they don't have an interest in sportswear and keep fit trends" - which is so true. ALSO the average size woman in the UK today is a size 14-16, so I feel that there definetly is a gap in the market for a strong sports wear in a all size range - which is why I have chosen River island. As of yet River island don't have sports wear collection and their trends are so strong and unique, I believe this is the best retailer on the highstreet for this concept.